A digital marketing strategy is an absolute given for any company trying to market itself online – right? That’s certainly the impression you’d get from reading most digital marketing blogs,...
Facebook has announced that its Trending topics section will no longer be a part of its feature-rich platform from next week. The social media giant said the feature will instead “make way...
No two social media marketing campaigns should be organized or managed in the same way. Every brand is different, with unique qualities and a specific demographic to target, and there...
Google AdWords launched in 2000 (Y2K ) when Google was already handling 20+ million searches every day. Now they handle billions per day, and AdWords has millions of advertisers using their platform to...
Search engines have been a game changer in many different areas of modern life. Information is no longer hiding away in the pages of an encyclopedia, on the shelves of...
When it comes to your marketing budget, you want to make the most out of every dollar you spend. Some businesses may have tighter budgets than others, which is why...
If you’ve been on the Internet at all in the past few months, you’ve probably seen plenty of notices about privacy policy updates from one service or another. As a...
Optimizing your SEO efforts for international clients requires a lot more technical granularity and entirely different strategy from trying to rank your local HVAC firm. Everything – from link building to URL structures –...
Pay per Click (PPC) advertising allows a company to be visible on almost any relevant search result in a very short space of time depending on the budget available. This...
Whether you’re a small business looking for inexpensive options to add to your marketing mix, or a big brand trying to determine which platforms will give you the best return...